Celebration of Scholarship
Event Branding Concept
For my Celebration of Scholarship event branding at Cornerstone University, I wanted to create something that felt both fun and meaningful. The main design features Daryl, a character I created to represent the joy of academic achievement. He’s wearing a cap and gown, eyes closed with a smile—capturing that feeling of accomplishment when all the hard work finally pays off.
Around him, there are five colorful squiggles, each representing one of the five academic programs at Cornerstone. The idea was to show how different areas of study come together to form a vibrant, connected community of scholars. The branding carries through a poster, certificate, and name cards, making the event feel cohesive and visually engaging.
Overall, I wanted this design to reflect the energy and excitement of celebrating academic success while keeping it approachable and engaging for students.