Novapac Labs

Novapac Labs was a project that gave me an opportunity to redesign and rebrand their entire identity as part of my graphic design class. Given several companies to choose from, I selected Novapac because I saw the potential to elevate its identity into something modern, high-end, and professional—a brand that reflects the quality of its products.

At first glance, NovaPac’s original logo felt boring and uninspired, and it didn’t necessarily align with the products they were trying to sell. I wanted to create a brand identity that felt sleek, premium, and fitting for the company’s offerings. Many of their products already incorporated black, gold, and white, which inspired my color choices for the rebrand. By integrating these colors into the design, I aimed to create a more cohesive and recognizable visual identity.

I developed a new logo, business cards, envelopes, and a cover letter design, all centered around a black and white color scheme with gold accents —black and white convey sophistication and clarity, while gold adds a touch of luxury and exclusivity. Every design choice aimed to reinforce Novapac as a company that delivers premium, high-quality products while maintaining a sleek and contemporary look.

This project challenged me to think critically about branding and how visual identity shapes perception. Through careful typography, color selection, and layout design, I created a cohesive, refined brand presence that positions Novapac as a leader in its field.